Role: Sr. Designer / Art Director

Time Frame: 2025

To launch Seattle’s Best Coffee’s bold new rebrand, HAYMAKER was tasked with crafting a campaign that embodied the promise of smoother coffee brings smoother days.

We brewed up a bold visual identity inspired by Seattle’s culture, the Pacific Northwest, and SBC’s smooth flavors. This expansive design system served as the foundation for a full digital campaign that covered cross platform deliverables, with Joel McHale in the forefront as brand ambassador, spreading the smooth word and delivering smoother coffee and smoother days to all those in need.