Role: Sr. Designer, Art Director

Time Frame: 2025

HAYMAKER partnered with Maggi to launch their new instant noodles in the U.S., introducing three bold, globally inspired flavors into a market already dominated by major competitors. The campaign was designed to connect with Millennials and Gen-Z, sparking curiosity to go on a flavor journey.

Working closely with Maggi’s internal brand team, HAYMAKER developed a comprehensive brand campaign toolkit to anchor the launch. This toolkit provided design direction and production guidance for an evergreen photoshoot and online video shoot, ensuring a cohesive visual identity for the campaign.